Maghalie’s Pro Team Collection was designed to reflect the range of emotions athletes go through while racing. I led the end-to-end narrative, creative, and the omni-channel GTM.

GTM included ‘Emotions of Racing’ podcast series where each episode focused on exploring a single emotion with a different athlete.
All touchpoints of campaign pointed to feature page on rapha.cc which functioned as a singular destination to host the campaign narrative, all the podcasts, and product for sale.

Results
Campaign drove 200k direct visits to rapha feature page.
Above average social performance
Sold out the collection.

CONTRIBUTIONS
Creative Direction
Brand Narrative & Copy Writing
Producer
GTM Strategy

Collaborators
Video Edit: Starch Creative
Podcast series: Fevertalk